Traditional Marketing Vs Digital Marketing are common platforms where both the buyers and sellers meet, interact and fixes a price for buying and selling of goods’, is a good old economically proven definition of an actual market which still exists but the existence is not at all secured. Change of time, change of human perception, broader outlooks, all these can be the factor but there is something else which is responsible for this change. It is the advent of digital medium, which has more or less transformed every traditional human asset. Market (traditional marketing Vs digital marketing) has turned into a digital platform where every form of dealings between the buyer and the seller takes place in the virtual world. This is due to the advent of digital marketing.
What is Digital Media?
Digital media is a platform which has evolved with the innovation in science and technology. All over the world this medium of communication is now a basic need for every human to exist. Starting from a personal to an extreme professional crusade, everything has been merged with Digital communication.
What is Market?
Market, the largest network of human interaction in terms of professional agenda, has been the most conquered area and now the entire conglomerate is getting into the digital space for a better reach and an effective result.
Digital Marketing (traditional marketing Vs digital marketing)
When it comes to digital marketing or any kind of digital working strategy, there is an important term called as e-commerce which is also Known as E-commerce Marketing which has got a great response for its diversified use. In simple language it is defined as a business taking place with the assistance of internet. The advent of e-commerce in the last few years have more or less influence every product or service based industry. Be it a national firm or a multinational one, everyone is focusing on this e-commerce segment.
E-commerce
In e-commerce, the entire sales and marketing process is done though online. Staring from promoting a product till customer feedback after buying, everything has been structured in a proper format. The choice of traditional marketing Vs digital marketing is the most difficult decision that an organization needs to take. Both the forms are needed but digital is the new found way for better profit.
Now, let’s discuss some effective result that can be achieved from the platform of digital marketing.
- E-commerce gives an organization an extreme freedom to increase their market overseas. A local company with the assistance of this platform can reach the global heights in no time. The capital investment is also quite minimal Over here, . Some proper promotional system and a better product quality can make any organization reach the ultimate standard.
- Brand image gets better and much better with e-commerce. Brand becomes a more viable identity to the customer than a product. It often happens, that two products are equally same but still the customer judges it on the basis of its brand value or as we say brand loyalty. The e-commerce magic gives a huge dimension to the brand recognition to every organization. The company promotes its brand, to a large homogeneous audience in the online platform and there the image gets recognized and slowly over time with continuous positioning, the brand gets established with a good amount of loyalty.
- Pull type business processing works better in E-Commerce. In the recent years this has been the strategy for many business houses. Customers demand leads to supply of product. A customer orders the product online and then the delivery takes place. The market is an open space where every form of innovation may work for an effective result. The fight between traditional marketing Vs Digital marketing will continue as both provides a productive outcome. In this Era Companies has got better opportunity to expand their businesses that’s the reason they are more focused into the digital medium than the traditional ones .
